Episode 7: Branding and Positioning for Store Builders

February 04, 2019 00:31:27
Episode 7: Branding and Positioning for Store Builders
Store Builders Podcast By LiquidWeb
Episode 7: Branding and Positioning for Store Builders

Feb 04 2019 | 00:31:27

/

Show Notes

Description

Most Store Builders are open to taking on just about any project that comes across their desk, but the most successful Store Builders focus on providing “best in class” service to clients in a specific niche.

In this episode, we talk about the benefits of specializing your business and how you can take the first step toward specialization today.

You’ll get actionable advice for how to:

Using these strategies, you’ll be able to go from being an eCommerce generalist to a technical expert who is well-versed in a particular field or platform. That will translate into more trust and authority, better clients, and a higher number of inbound referrals.

If your client qualification process is one question — Can they pay me? — you’re not doing yourself any favors. Check out our best advice for accelerating growth through branding and positioning. Click to Tweet

References and Resources:

Other Episodes

Episode 0

May 05, 2021 00:24:49
Episode Cover

Episode 33: Let's talk about eCommerce Maintenance Plans

Description When you purchase a car, either the dealer or your mechanic will put you on a regular maintenance program. There are a lot...

Listen

Episode 0

February 04, 2019 00:30:13
Episode Cover

Episode 4: 5 Copywriting Mistakes That Store Builders Make

Description When most people think about eCommerce stores, copywriting probably isn’t the first thing that comes to mind. They probably picture a storefront with...

Listen

Episode 0

February 04, 2019 00:33:06
Episode Cover

Episode 1: Finally Launch Your eCommerce Store (Without Breaking the Bank)

Description Starting an eCommerce site has never been easier. With just a few hours and a few dollars, you can build a beautiful web...

Listen