New stores are often launched with a mix of nervous excitement and giddy anticipation. When traffic starts hitting the site, the team becomes even more optimistic. However, high traffic doesn’t always lead to a high amount of sales. This can lead the store owner to believe that there is something wrong with the site.
In one sense this thinking is wrong - it’s possible for this to happen and everything to be working perfectly. But in another sense, there still may be something wrong with the site as it’s constructed, and it’s your job as a store builder to find out what that is and how to fix it.
On this episode you’ll hear:
If you’re looking to convert a higher percentage of your web traffic into sales then this is one episode you won’t want to miss!
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