Customer segmentation is a process that allows store builders and store merchants to break down their shoppers into different segments based on factors like age, location, and other demographics. Typically, these segments are used to create more targeted and personalized messages that are more effective than one-size-fits-all newsletters.
However, segments can be used in much more dynamic and strategic ways that create exciting new opportunities for online shopping and customer engagement.
On this episode you’ll hear:
If you feel like you could use customer segmentation in more strategic ways with your online store, then this is one episode you won’t want to miss!
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