Customer segmentation is a process that allows store builders and store merchants to break down their shoppers into different segments based on factors like age, location, and other demographics. Typically, these segments are used to create more targeted and personalized messages that are more effective than one-size-fits-all newsletters.
However, segments can be used in much more dynamic and strategic ways that create exciting new opportunities for online shopping and customer engagement.
On this episode you’ll hear:
If you feel like you could use customer segmentation in more strategic ways with your online store, then this is one episode you won’t want to miss!
Description If it hasn’t happened already, the “Amazon Question” will come up at some point in your time as an online store builder. Should...
Description How safe do you feel about your online store? Although there are many ways to secure your business, there are also significant risks...
Description When you purchase a car, either the dealer or your mechanic will put you on a regular maintenance program. There are a lot...