Over the past ten years or so, a lot of marketing efforts have trended toward building up a presence on social media. Social media accounts made brands accessible and relatable. You could follow and interact with them in ways that were not possible before.
The recent developments of messaging apps and chatbots have made it possible to extend that level of interaction through the shopping process. Prior to this, shoppers went from an engaging social media account to a fairly static website. Now, with conversational commerce, shoppers can continue to interact with you and your brand while shopping.
On this episode we’ll discuss
If you’re searching for more effective ways to communicate with your online shoppers then this is one episode you won’t want to miss.
Description Many Store Builders think their job is just to build the store and hand the reins over to their clients, but if you...
Description When you’re looking for a new job, you update your resume, right? You fill in the page with a list of titles, positions,...
Description Over the last few decades, one of the biggest trends in business involved stores that started in physical locations migrating to an online...