Episode 32: Let’s Talk About eCommerce Segmentation

May 05, 2021 00:28:36
Episode 32:  Let’s Talk About eCommerce Segmentation
Store Builders Podcast By LiquidWeb
Episode 32: Let’s Talk About eCommerce Segmentation

May 05 2021 | 00:28:36

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Show Notes

Description

If you have ever purchased something online and shared your email address with the retailer, you have probably also had the experience of being added to their email list. What soon follows is a constant stream of emails from the company with little relevance to you or your purchase. These emails often lead to nothing more than deciding to unsubscribe from the list. 

But there is a better way. Have you ever had the experience of receiving timely, relevant emails from a company after a purchase? You may notice that these messages occur on important anniversaries, significant dates, or contain details strictly related to you and your purchase. 

If you’ve ever received these emails, you’ve probably been placed in a special customer segment by that company. Like most great business ideas, segmentation is a win for the consumer and the retailer.

On today’s episode you’ll hear:

If you’re looking for more effective ways to follow up with your customers after they make purchases from you, then this is one episode you won’t want to miss.

Resources

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