When designing an online store, the tendency is to focus on the technical aspects that will drive the functionality of your site. It can be tempting to think that the website is finished when it’s been proven to function correctly.
What often gets lost in the shuffle is the importance of a pricing strategy and the store builder’s role in that process. Most successful businesses have incorporated a dynamic pricing strategy that determines how prices will vary according to important changes and factors. If your website isn’t set up to account for these variances, it won’t operate at peak levels, regardless of how good the tech is.
On this episode you’ll hear:
If you’re looking for the best ways to increase your pricing flexibility then this is one episode you won’t want to miss!
Description Direct referrals are typically the highest converting lead generation channel for service based businesses. So why do most Store Builders put “nurturing relationships...
Description Not all online stores begin as stores. Blogs, social media accounts, and brands don’t spring from the ground fully-formed with goods to sell...
Description Over the last few decades, one of the biggest trends in business involved stores that started in physical locations migrating to an online...