eCommerce has traditionally been a desktop-first industry. Most eCommerce platforms are constructed for a desktop setting and then modified to work on mobile devices.
A recent, exhaustive study by the Baymard Institute identified five main problems that can arise when desktop eCommerce stores are translated into a mobile context. With mobile eCommerce growing rapidly in popularity, these are issues any store builder should be aware of.
On this episode you’ll hear:
If you build or manage eCommerce stores that are set up for mobile use, then this is one episode you won’t want to miss!
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