eCommerce has traditionally been a desktop-first industry. Most eCommerce platforms are constructed for a desktop setting and then modified to work on mobile devices.
A recent, exhaustive study by the Baymard Institute identified five main problems that can arise when desktop eCommerce stores are translated into a mobile context. With mobile eCommerce growing rapidly in popularity, these are issues any store builder should be aware of.
On this episode you’ll hear:
If you build or manage eCommerce stores that are set up for mobile use, then this is one episode you won’t want to miss!
Description One of the most enduring trends in business is the trend toward user efficiency. Many shoppers prefer the ATM to the bank teller,...
Description What are some of the recurring problems you encounter while running your eCommerce store? Do you have consistent employee turnover? Are there consistent...
Description If you have ever purchased something online and shared your email address with the retailer, you have probably also had the experience of...