Conversion rate optimization doesn’t always show up in the job description for store builders. Usually, conversion is seen as a marketing or business problem, traditionally outside the scope of the person whose main role is constructing the store itself.
But store builders are also trained to be problem solvers. As we’ll see in this episode, store builders may have a special perspective on why some stores convert and why others don’t.
On this episode you’ll hear:
If you’re looking for some new ways to leverage your influence as a store builder, then this is one episode you won’t want to miss!
Description What are some of the recurring problems you encounter while running your eCommerce store? Do you have consistent employee turnover? Are there consistent...
Description If it hasn’t happened already, the “Amazon Question” will come up at some point in your time as an online store builder. Should...
Description The main purpose of the product pages you design and manage is to convert shoppers into customers. If you want more conversions, you’ll...