Episode 47: Thinking the Right Way About Coupons

May 07, 2021 00:24:22
Episode 47: Thinking the Right Way About Coupons
Store Builders Podcast By LiquidWeb
Episode 47: Thinking the Right Way About Coupons

May 07 2021 | 00:24:22

/

Show Notes

Description

The default mindset of online shoppers is to find discounts and avoid paying full price. In addition to fulfilling this expectation of your customers, you will also have to compete with more coupons and discounts from your competitors.

The age of digital couponing presents its own array of risks and rewards. While there are many substantial benefits to offering coupons to your customers, this practice is not always as straightforward as it may seem.

On this episode you’ll hear:

If you’re looking for new ways to offer engaging discounts to your online shoppers, then this is one episode you won’t want to miss!

Resources

Other Episodes

Episode 0

August 08, 2019 00:26:18
Episode Cover

Episode 17: How To Run A Headache-Free Discovery Project

Description Starting a discovery project with a new client is an exciting time. You’re setting the scope of your work, building relationships, and uncovering...

Listen

Episode 0

May 12, 2021 00:21:13
Episode Cover

Episode 65: eCommerce Trends in 2021

Description No one was expecting the year 2020 to be what it was. As we look ahead to a new year, we’re asking what...

Listen

Episode 0

May 07, 2021 00:25:11
Episode Cover

Episode 42: PIMs & DAMs

Description Every online store builder should consider working with Product Information Management systems (PIMs) and Data Asset Management systems (DAMs). These precious assets, which...

Listen