Episode 24: How to Make Sure your Shoppers' Experience is Consistent Throughout and After the Buying Process

Description

When you consider the things your store needs, it’s easy to get caught up in technical concerns and online trends. You may hear that pop-up ads are good ways to grab attention. You may think analytics can answer every question. You may come across a list of things every website needs. 

Today, we flip the conversation by suggesting that you let your brand identity dictate your design decisions. A choice is good if it expresses the values you want your customers to associate with your brand. A choice is bad if it goes against your brand values. 

On today’s episode, you’ll hear:

• What the shopping experience is like from the customer’s point of view
• The importance of your brand and how it relates to the customer experience you are designing
• The best ways to track shopper engagement and satisfaction

If you’re looking for a more authentic way to design your customer experience then this is one episode you won’t want to miss.

Resources

• 7 Ways to Create a Great Customer Experience Strategy
• How to Improve Your Customer Experience with Web Design
• Google Analytics 
• Heap Analytics 
• Liquid Web